The uber-catchy Bacardi Mojito commercial has done its charm and has cleverly wormed its way into all of our skulls. Way to go, advertising company!Bacardi, known for their inventive commercials, has implored many a toe-tapping song in their commercials. And, they do their fair share of exploitation.
In a "Welcome to the Latin Quarter" commercial, the Barcardi ad uses "Bullet T
ooth Tony" from Snatch (for those of you who have seen the movie.)The latest Mojito commercial, save for this latest Coke-esque promenade through drinking debauchery, depicted the hot club scene with thrusting hips and a great share of popping and locking. They should be marketing belly-dancing classes as well, because I know very few people who can "shake what their momma gave them" after that much liquor.
Although, as far as liquor commericals go I am a fan of the Absolut commericals. They use sex, double-entendre, and innuendo like none other in their ads. But, Barcardi has Absolut beat in two arenas: music and creativity.
Why?
1.) Bacardi has stop-
motion animation by UVA grad Pes for Limon and CoCo. Big points.2.) Matt and Kim. The most recent commercial to be blasted over the tube that shows a rough and tumble man venturing through the ages to get to the bar just to refill his beloved Bacardi Mojito which is oddly reminiscent of the Coke/Pepsi commericals from a while back.
Are Matt and Kim the next Ting Tings?
I would say so, here's why:
SIMILARITIES:
- There are two musicians, one male, one female (one vocalist/one drummer)
- A sensational hit sparked by a popular commercial (Barcardi/iTunes)
- Pop-punk songs infused with catchy backtracks and danceable beats.
- The White Stripes, early days. Stop-motion animation in music videos, white sets, and a lady on the high hat.
- Her Morning Elegance's music video is so similar to the end of the Matt and Kim "Daylight" video that it almost looks lifted.
1 comment:
Kind of sidetracked into comparing them to the Ting Tings.
And it's advertising, so's the way.
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